For a luxury brand, we discovered that image and temporary channels significantly outperformed Meta for connection and sales, creating a strategic reallocation of attention that increased overall performance by over one hundred fifty percent.
Powerful techniques included:
- Selecting items aligned with Saudi preferences
- Modifying product descriptions to showcase features important to Saudi shoppers
- Special assortments for cultural events
- Measurement adjustments for Saudi expectations
Additional timing discoveries included:
- Lower rivalry during prayer times with consistent results
- Greater response on Fridays and Saturdays especially after evening prayers
- Seasonal variations demanding spending modifications during Ramadan
- School schedule effects on certain categories
For a culinary business, we developed a visual narrative highlighting traditional Saudi hospitality, which generated engagement rates five hundred sixty-seven percent better than their previous generic content.
Last year, I witnessed as three competitors spent significantly into expanding their operations on a particular social media platform. Their attempts flopped as the channel proved to be a bad match for our sector.
Critical changes included:
- Clear delivery estimates for different regions of the Kingdom
- Various shipping choices including rapid fulfillment in urban centers
- Complete visibility with native updates
- Changeable arrangements for deliveries
Working with a food brand, we created a publication approach that balanced local flavors with world-class production, generating interaction levels two hundred eighteen percent higher than their previous method.
Recently, my colleague Sara got quotes varying between 22,000 to 58,000 SAR for basically the same business website. The disparity? The more expensive quotes included custom design elements rather than themed solutions.
I presently use several resources that have substantially improved our competitive research:
- Keyword trackers to analyze other companies' search rankings
- Brand monitoring platforms to monitor rivals' online presence
- Website analysis tools to observe modifications to their premier digital marketing services properties
- Newsletter subscription to obtain their promotional messages
I invest at least two hours each Monday reviewing our competitors':
- Website structure and UX
- Articles and publishing frequency
- Online platforms presence
- User feedback and assessments
- SEO tactics and rankings
I recommend classifying competitors as:
- Primary competitors (offering nearly identical solutions)
- Secondary competitors (with some overlap)
- Potential threats (new companies with disruptive potential)
I still think about the surprise on my brother-in-law's face when he got a quote for 75,000 SAR for his company website. "It's just a webpage!" he shouted. Not long after, he eventually with a cheap 3,000 SAR site that looked terrible and didn't attract a single lead.
Rather than concentrating only on getting the lowest rate, evaluate the likely outcomes that a quality website will produce for your business. A properly developed site is an asset that will keep delivering value for years to come.
I use a simple document to monitor our competitors' pricing modifications weekly. This recently helped us to:
- Identify cyclical price reductions
- Recognize special offer approaches
- Comprehend their value positioning
My family member Ahmad at first chose the most affordable offer for his company website, only to discover later that it omitted content development – causing an additional 8,000 SAR charge for quality text development.
Someone I know who runs a restaurant in Riyadh at first balked at the additional 12,000 SAR for an booking system, but afterward mentioned me it recovered its cost within three months by cutting staff time spent on phone reservations.
I visited a web design agency in Jeddah last week where they showed me the difference between their template-based and custom projects. The design quality was instantly apparent – the unique sites appeared clearly Find out more professional and impactful.
Begin by identifying ALL your rivals – not just the obvious ones. In our research, we identified that our biggest threat wasn't the well-known company we were monitoring, but a emerging business with an innovative model.
For a hotel customer, we identified that literal conversion of their international keywords produced exceptionally unproductive costs. After executing a locally-focused keyword strategy, their cost per acquisition reduced by over seventy percent.
When I started my retail business three years ago, I was sure that our unique products would be enough. I dismissed competitive research as a waste of time – a choice that almost ruined my entire business.
Using extensive testing for a food delivery client, we identified that campaigns shown between evening hours dramatically exceeded those presented during typical peak hours, producing 163% higher conversion rates.