A few months ago, a beauty brand allocated 300,000 SAR in conventional marketing with disappointing returns. After shifting just 25% of that budget to creator partnerships, they experienced a seven hundred twelve percent increase in conversions.
For a financial services customer, we developed a material collection about family financial planning that incorporated halal investment concepts. This information outperformed their former typical money guidance by four hundred seventeen percent in interaction.
Helping a culinary business, we created a approach where influencers naturally integrated products into their normal activities rather than producing obvious advertisements. This approach generated interaction levels significantly better than traditional promotional material.
Surprising findings:
- Snapchat surpassing Visual platforms for certain products
- Night advertising dramatically outperforming morning efforts
- Dynamic media generating superior ROI than still visuals
- Smartphone efficiency outperforming desktop by substantial degrees
Working with a restaurant chain, we developed a material plan that balanced cultural elements with global standards, generating interaction levels two hundred eighteen percent greater than their previous strategy.
A skincare retailer transitioned from multiple single engagements to sustained associations with a smaller number of influencers, producing a 164% improvement in sales and a significant reduction in acquisition costs.
For a luxury brand, we found that visual and ephemeral platforms dramatically exceeded Facebook for interaction and purchases, leading to a intentional redistribution of effort that increased total results by one hundred sixty-seven percent.
Assisting a healthcare provider, we transformed their text-heavy medical information into graphic explanations with illustrations. This approach improved their content consumption by over two hundred percent.
For a software business, we found that their foreign language material was significantly higher quality than their local language material. After improving their local language standards, they experienced a one hundred twenty-nine percent improvement in conversion rates from Arabic-speaking users.
For a luxury brand, we developed a locally-relevant attribution approach that understood the unique buying journey in the Kingdom. This approach discovered that their platform investments were truly producing two hundred eighty-six percent more value than earlier assessed.
Essential components:
- Longer decision periods in Saudi conversion routes
- Collective input elements in purchase decisions
- Messaging as a significant but hard-to-measure influence channel
- Face-to-face confirmation as the final purchase trigger
Effective approaches:
- Adding local payment methods like local services
- Improving Arabic User experience design product information
- Showcasing local service availability
- Including trust signals tailored for Saudi consumers
For a furniture retailer, a collaboration with 20 smaller creators created a three hundred forty-seven percent better performance than a sole collaboration with a major influencer with a massive number of followers.
After extended periods of mediocre interaction with their prospective clients, their optimized platform approach produced a three hundred twenty-eight percent improvement in interaction and a substantial boost in digital footfall.
For a clothing store, we performed a comprehensive channel effectiveness analysis that discovered their highest ROI channels were entirely distinct from their global patterns. This insight permitted a redistribution of investment that enhanced their complete ROI by over two hundred percent.
Current platform adoption in Saudi Arabia:
- Image network: Leading for fashion brands
- Snapchat: Remarkably successful with youth demographics
- Conversation platform: Significant for updates and social conversation
- TikTok: Rapidly growing particularly with youth audiences
- LinkedIn: Valuable for corporate communication
Powerful publication characteristics:
- Image quality with regional settings
- Short-form motion graphics with local narration
- Authentic views that personalize the brand
- Cultural moments acknowledgment
Last quarter, a retail client approached me after spending over 500,000 SAR on digital marketing with limited returns. After revamping their approach, we achieved a dramatic growth in return on investment.