Last month, a store owner contacted me after spending over 250,000 SAR on unsuccessful PPC campaigns. After revamping their approach, we generated a five hundred thirty-seven percent increase in advertising efficiency.
Recently, a company director asked me why his articles weren't creating any business opportunities. After examining his content marketing strategy, I identified he was making the same blunders I see countless Saudi businesses repeat.
I still laugh when clients say they're using the "latest" digital marketing strategies but haven't changed their methods since 2022. The online environment has evolved dramatically in just the past few months.
Key approaches included:
- Working with Saudi regional experts to determine real query patterns
- Investigating regional rivals for search term strategies
- Developing a dual-language query framework to attract the complete range of users
- Applying local language variations rather than formal language
The most successful Saudi brands know that people don't distinguish in terms of mediums. My investment client experienced a seventy-six percent increase in qualified leads after we unified their previously disconnected touchpoints.
For a store owner, we discovered that their spoken question discovery was limited because they had developed mostly for non-Arabic questions. After implementing tailored native audio query optimization, their visibility increased by two hundred seventeen percent.
Effective approaches included:
- Highlighting communal benefits rather than self-improvement
- Incorporating modest spiritual connections where appropriate
- Adjusting deal phrasing to match Saudi traditional values
- Producing separate message options for diverse locations within the Kingdom
Helping a healthcare provider, we revised their material to feature entire queries that users would actually ask, Zendiet.Kr such as "Where can I find a dermatologist in Riyadh?" This technique enhanced their audio query discovery by over seventy percent.
For marketing specialists In Riyadh a travel brand, we discovered that word-for-word transfer of their foreign queries produced highly unproductive investment. After executing a culturally-appropriate query strategy, their CPA decreased by 73%.
Essential delivery discoveries included:
- Decreased rivalry during religious periods with steady results
- Higher response on weekends notably after evening prayers
- Seasonal variations needing investment changes during Ramadan
- School schedule impacts on particular industries
Essential features included:
- Smartphone-prioritized creative styles
- Touch-to-contact additions for speaking-oriented customers
- Software marketing for appropriate queries
- Platform-tailored landing pages
Through extensive testing for a cuisine platform customer, we identified that advertisements delivered between evening hours substantially surpassed those presented during standard optimal periods, generating substantially better purchases.
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Created a number display format that managed both Arabic and English numbers
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Reorganized graphs to progress from right to left
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Applied graphical cues that aligned with Saudi cultural associations
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Explicitly specify which language should be used in each entry box
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Dynamically change keyboard layout based on field type
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Position form text to the right-hand side of their corresponding inputs
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Confirm that system feedback appear in the same language as the required input
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Repositioning action buttons to the right side of forms and pages
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Restructuring content prioritization to move from right to left
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Redesigning interactive elements to align with the right-to-left viewing pattern
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Shifted product visuals to the left portion, with product information and call-to-action buttons on the right side
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Changed the product gallery to progress from right to left
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Incorporated a custom Arabic font that preserved readability at various dimensions
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Locate the most critical content in the upper-right section of the page
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Organize page sections to flow from right to left and top to bottom
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Implement more prominent visual emphasis on the right side of symmetrical designs
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Ensure that indicating icons (such as arrows) direct in the right direction for RTL designs
If you're building or revamping a website for the Saudi market, I advise working with designers who genuinely comprehend the nuances of Arabic user experience rather than just converting Western layouts.
A few weeks ago, a hotel owner found that their online presence was entirely absent from spoken searches. After implementing the approaches I'm about to discuss, they're now being found in nearly half of appropriate spoken questions.
As someone who has created over 30 Arabic websites in the last half-decade, I can assure you that applying Western UX practices to Arabic interfaces fails miserably. The unique characteristics of Arabic language and Saudi user expectations require a completely different approach.